Women are deleting their period tracking apps, so why trust FoXX?

When “tracking” stopped feeling safe.

Something changed after Roe v. Wade was overturned. Millions of women began deleting their period tracking apps, not because they stopped caring about their health, but because they stopped trusting the companies behind the data.

For years, we were told that digital health tools would empower us. But suddenly, the very same data that helped us understand our cycles and hormones started to feel risky. Searches like “Are period apps safe?” and “Should I delete my tracker?” exploded across the internet. For many women, the question shifted from “Which app helps me understand my body?” to “Who can I actually trust with my data?”

Women's health data has become transactional, and when profit takes precident before protection, your privacy and security becomes secondary. When you log your symptoms, moods, or menstrual cycles, that data doesn’t always stay private. In many cases, it’s shared with third parties for research, marketing, or advertising purposes. Even when companies promise to “anonymize” user data, studies have shown that it can often be re-identified with just a few data points.

What should be an empowering experience, learning more about your body, has turned into one that feels exposing. And that loss of trust is completely justified.

How FoXX is different

At FoXX, privacy is the foundation everything else is built on. We created our app because women deserve technology that respects both their intelligence and their privacy. Your health data is your story, and it should never be treated as a commodity. That’s why:

We never sell or share your personal data.

Your information is encrypted in transit and at rest.

You decide what’s shared, and you can delete your data anytime.

We only use anonymized, aggregated insights to improve women’s health outcomes, never for advertising or profiling.

We know privacy isn’t just about compliance, but emotional safety. You should feel as comfortable logging your symptoms in an app as you would talking to a trusted friend or doctor.

Why trust still matters

Health technology can only work when people trust it. When women stop tracking, the data gap widens, and that gap has real consequences. It means researchers, clinicians, and policymakers are still working with incomplete information about women’s bodies. We’re rebuilding trust by designing with women, not just for them. Our advisory committee, community members, and partners all play an active role in shaping how data is collected, protected, and used. This ensures that every feature we build reflects the needs and values of the women who use it.

We don’t just want to protect your data. We want to redefine what responsible health technology looks like.

Our promise

FoXX isn’t just another tracking app. We’re creating the infrastructure for a fairer, more inclusive health system, one that values privacy, representation, and intelligence equally. We believe that your health data should empower you, not expose you. It should drive progress in women’s health, not profits. And most of all, it should belong entirely to you. Trust isn’t given; it’s earned. And we’ll keep earning it, every day.

Learn more

➡️ [How FoXX protects your data] (link to privacy policy)

➡️ [Meet the women behind FoXX] (link to About page)

➡️ [Download FoXX on the App Store] (link to app store)