FoXX is a daily women’s health companion that helps you understand your body, connecting what you track each day to clear insights and the language to be heard in care. Co‑created with 150+ women, including doctors, FoXX blends lived experience with inclusive, representative data and trusted clinical standards to support prevention, problem‑solving, and better conversations with providers.

Our purpose is simple: Help every woman feel informed, confident, and supported, at every stage.

Founder, Maria’s Story

When I first felt the sharp, stabbing pain in my chest, I thought I was having a heart attack. The fear was real, but when I went to my doctor, my symptoms were brushed off and no tests were run.

The pain didn’t stop. For months, I lived in limbo, convinced something was seriously wrong. I was told to “rest,” but the flare-ups kept coming. Six months later, after finally seeing a new doctor, I was given a diagnosis: costochondritis, a condition often mistaken for heart attacks.

That long road left me shaken, but also determined. I kept thinking: What if I had been able to track my symptoms clearly from the start? What if I had the language to explain what I was feeling, and the data to be taken seriously?

FoXX was born from those questions.

I quickly realized my story wasn’t unique, countless women have been dismissed, delayed, or misdiagnosed. I founded FoXX to change that: a daily health companion that turns women’s experiences into clarity, confidence, and advocacy.

Because no woman should spend six months thinking she’s having heart attacks. And no woman should ever feel unheard when it comes to her health.

A mission‑driven team with deep expertise.

  • Maria Haugen

    CEO/ Founder

    Maria has multiple years of experience in startups as a Chief Marketing Officer and a Chief Revenue Officer. Notably, she has doubled revenue in under 6mo at an Al startup and stood up an entire sales and marketing team at another, resulting in over $500k in funding and a 0-1 technology move.

  • Iryna Ilyich

    Medical Advisor

    As a woman and a longtime obstetrician-gynecologist, I’ve witnessed firsthand the challenges women face in managing their health. An app like FoXX Health is essential because it empowers women with personalized, accessible support. I am proud to contribute my expertise to help advance their mission of improving women’s health worldwide.

  • Cathy Evangelista

    Head Health Advisor

    Cathy is the lead Nurse Practitioner at Henry Ford Health Systems. With over 35+ years in nursing, and 10+ as a nurse practitioner, she is regularly in touch with patients and health systems as a whole. Her trajectory in a health setting coupled with her experience with patients helps FoXX be realistic for adoption, expectations, and opportunities.

  • Emily Cresswell

    Director of Product and Brand

    Emily has 12+ years of experience leading global strategy and scaling tech and DTC brands. She has built and grown category leaders including HelloFresh, driving product, growth, and brand strategy across international markets. Emily now brings this expertise to FoXX, shaping its positioning and go-to-market strategy to transform women’s health.

  • Samantha Carlin

    Head of Product

    Samantha is a seasoned product leader with 15+ years in healthcare and digital health. Trained at MIT Sloan and Carnegie Mellon, she bridges business strategy and product innovation to deliver FDA-cleared therapeutics, enterprise platforms, and wellness apps—thriving in regulated spaces while blending impact, usability, and design.

  • Cazandra Aporbo

    Head of Data

    With a Master's in Data Science she focuses on building technology that serves people. At FoXX Health, she creates ethical systems that connect people to their health in more meaningful ways. Cazandra believes AI should amplify human care and not replace relationships between doctors and patients. She is excited to be part of a team who is redefining what it means to provide care that truly listens and is trusted, equitable, & designed for every woman.

  • Joy Chartsiriwattana

    UX/ UI Designer

    Joy is a UX expert with experience spanning healthcare, education, and consumer platforms. She creates intuitive, human-centered digital experiences by blending creativity, research, and data-driven insights—crafting cohesive, engaging solutions that improve usability, foster meaningful connections, and deliver lasting impact.

  • Chinissa White

    Head of Growth

    Chinissa is a marketing executive with 16+ years driving growth in health, wellness, and consumer industries. As Head of Growth Marketing at FoXX Health, she leverages expertise in acquisition, performance media, and digital innovation to build scalable strategies that make wellness more accessible.

  • Gladys E. Morris

    UX Designer

    Gladys Morris is a UX designer and researcher with wide ranging experience. Her work ranges from contracting and freelancing to roles at startups like Johnston Howse and large financial institutions like BNY Mellon, where she created intuitive digital interfaces that enhanced user experience for asset and wealth managers. She is excited to join the team at FoXX Health.

  • Grace Jolicoeur

    Web and UX/UI Designer

    Grace is a Chicago-based product designer with skills in UX/UI, brand strategy, and website development. She contributed to FoXX Health’s growth as a digital designer, shaping UI strategy. With a strong visual design background, she blends mindfulness, wellness, and sustainability to create intuitive designs that balance user needs and business goals.

  • Ragavi Muthukrishnan

    AI Engineer

    Ragavi, an AI Engineer at FoXX Health, leverages her background in AI, data science, and machine learning to transform women’s healthcare. Passionate about using technology for real-world impact, she develops intelligent solutions that reduce misdiagnoses, accelerate treatments, and empower women with data-driven insights for better care.

  • Aakriti Panthi

    Backend Developer

    Aakriti specializing in secure, high-performance systems. Skilled in Python, FastAPI, MySQL, GCP, and Firebase, she builds scalable APIs and cloud-native architectures that power data-driven healthcare applications. She is dedicated to delivering resilient backend solutions that improve efficiency and reliability.

  • Holly Barton

    Head of Community

    Holly Barton is a community builder with 13+ years of experience leading ambassador programs and partnerships at brands like Vuori, lululemon, and FoXX Health. Inspired by her own fractured pregnancy care, she’s passionate about transforming women’s healthcare, fostering trust, and creating platforms that empower women through connection and advocacy.